Customer Case Studies
Hundreds of brands use BrandBacker everyday to power their content creation and influencer
outreach. Check out some of our success stories and interesting applications of the BrandBacker platform.
Studio Gear Cosmetics
Check out how Studio Gear Cosmetics utilized their BrandBacker
influencer team to receive product feedback and shape their future
marketing
strategy.
Makeup by One Direction
Learn how Markwins and the band One Direction utilized
BrandBacker Intelligence tools to engage the right influencers
for the launch of their new makeup line.
Inspired Beauty Brands
See how Hask Haircare used BrandBacker Campaigns to get
their products in the hands of hundreds of influencers and received 100's
of new product reviews.
Intelligently Releasing New Products
Markwins International & One Direction
Building upon a 30-year history of industry leadership and innovation, Markwins International is
synonymous with high-quality cosmetics at an unbeatable value. Markwins' portfolio of brands
includes Wet n Wild, Physicians Formula, The Color Institute, and a range of licensed collections.
Celebrating life with bold shades, unique formulae and infused with limited edition collectable packaging,
Makeup from One Direction is fun, bold, often irreverent, with a touch of cheeky mischievousness.
Goal: Exposure For New Makeup Line
Releasing a new makeup line with the band One Direction, Markwins was looking for a way to connect with fans of the
band and relevant influencers who could help drive awareness of the product launch.
Solution: Market Intelligence & Giveaways
Utilizing BrandBacker Intelligence tools, the Markwins team was able to identify existing One Direction
influencers and engage them within their BrandBacker campaigns and giveaways. Combining the power of
BrandBacker influencers and One Direction fanatics, Markwins was able to reach tens of millions of
potential customers while creating 1,000's of reviews, tutorials and videos that could be utilized going
forward.
60M
Reached
1,082
Blog Posts
13,848
Social Posts
36,220
Likes
6,870
Comments
Sample Content Posts
Posted September 8th, 2014
Posted September 10th, 2014
Influencer Teams Powering Product Development
Studio Gear Cosmetics
Studio Gear Cosmetics is a prestigous cosmetics brand featuring a full collection of professional makeup brushes,
revolutionalizing complexion formulas, and a wide selection of color products for the eyes, cheeks, and lips. Since 1996,
Studio Gear has been on set at hundreds of professional photo shoots, in the beauty departments of
Bloomingdales, Macy's, Dillard's, HSN and ULTA, and also in the everyday woman's makeup bag.
Goals: Feedback & Reviews
Studio Gear Cosmetics wanted to receive feedback on a new product line they were releasing from
relevant influencers who made up their target demographic. They were also looking to understand current
purchasing behavior and what the sentiment their brand had amongst influencers.
Solution: Influencer Teams & Surveys
Through exposure campaigns and blogger recommendations from BrandBacker, Studio Gear Cosmetics was able to
build a team of relevant influencers across different age demographics. Studio Gear used BrandBacker
opportunities to organize a feedback survey to over 300 relevant influencers and gained deeper insights
through live video blogger roundtable discussions using BrandBacker's Google Hangouts feature.
Learnings from the survey and roundtables have helped shape the Studio Gear product line and
marketing strategy.
210
Surveys Completed
30
Bloggers Live in Roundtables
248
Blog Posts
436
Social Posts
3.5M
Reached
1,316
Likes
Content Creation Through Campaigns
Inspired Beauty Brands
Inspired Beauty Brands is an innovative developer and marketer of personal care products with a
long standing reputation for producing high quality products. The Company's owned and operated brands
include some of the most recognizable names in the industry including Hask, Jhirmack, Pure Shine,
Natural Essentials, Lustrasilk, Vigorol and FDS.
Goals: Exposure & Content
Hask Haircare, an Inspired Beauty Brand product, wanted to get their new Argan Oil hair care products
into the hands of the right influencers. Their goals were to generate mass exposure and drive sales
to stores through the creation of original content (reviews, contests, & videos).
Solution: Exposure Campaigns
The Hask team setup an exposure campaign on BrandBacker, selecting the relevant target bloggers they were
looking for. Offering full-sized samples of the product to review, Hask was able to attract hundreds of
relevant bloggers to join their campaign. Within weeks, bloggers and influencers had the products
in their hands and created blog posts and videos that reached over 1.7 million followers.
1.7M
Reached
123
Blog Posts
174
Social Posts
800
Likes
254
Comments
Sample Content Posts
Posted February 25th, 2014
