BrandBacker x TikTok Marketing
We’re excited to share that BrandBacker now supports TikTok! With over 800 million monthly active users and average daily watch time of 52 minutes, TikTok is the next…
Marketing Campaigns to run during COVID
Here at BrandBacker, we’ve been helping our brands navigate the new reality using influencers to plug holes in other marketing & PR channels that…
The PR Shift to Influencers during COVID
With temporary closures for all retail stores and production studios, combined with events being canceled and editors working from home as a result of…
Engage your audience during COVID-19
As social distancing and travel bans restrict us from our typical workflow, influencers are experiencing an increase in impressions and engagement from social audiences….
A Look into 2020 Influencer Marketing
2019 showed tremendous growth for the Influencer Marketing industry with IGTV finally taking off, Branded Content, Hidden Likes, and the birth of Nano Influencers….
Measuring the Success of Your Influencer Campaign
Every marketing campaign starts with a clear goal in mind. Often times, sales are the obvious priority. When working with influencers, your return on…
The BrandBacker BRM
If you’re a marketer you know that the better organized you are, the more successful you are. Influencer contacts, PR lists, and customers can…
Influencer Campaign Tips
Collaborate: It seems simple but this is something most brands tend to forget. Collaborate. Like really collaborate. Instead of asking your influencers to create content based on a…
Inspiration For Your Next Influencer Initiative
There’s more to influencer content than flat-lays and selfies. Take a look at our not-so-average influencer campaign ideas to get inspired for your next…
IGTV, The Latest Video App On the Scene
Earlier this week, Instagram launched its latest and most anticipated feature to date: IGTV. For those who aren’t familiar, IGTV is an add-on to…