BrandBacker x TikTok Marketing
byWe’re excited to share that BrandBacker now supports TikTok! With over 800 million monthly active users and average daily watch time of 52 minutes, TikTok is the next…
Content Marketing
Marketing Campaigns to run during COVID
byHere at BrandBacker, we’ve been helping our brands navigate the new reality using influencers to plug holes in other marketing & PR channels that…
Engage your audience during COVID-19
byAs social distancing and travel bans restrict us from our typical workflow, influencers are experiencing an increase in impressions and engagement from social audiences….
A Look into 2020 Influencer Marketing
by2019 showed tremendous growth for the Influencer Marketing industry with IGTV finally taking off, Branded Content, Hidden Likes, and the birth of Nano Influencers….
Measuring the Success of Your Influencer Campaign
byEvery marketing campaign starts with a clear goal in mind. Often times, sales are the obvious priority. When working with influencers, your return on…
Influencer Campaign Tips
byCollaborate: It seems simple but this is something most brands tend to forget. Collaborate. Like really collaborate. Instead of asking your influencers to create content based on a…
Inspiration For Your Next Influencer Initiative
byThere’s more to influencer content than flat-lays and selfies. Take a look at our not-so-average influencer campaign ideas to get inspired for your next…
Tips on creating an awesome IG story
byThe Snapchat v. IG Story debate is alive and well today, but if you’re one of the many people favoring Instagram, here are a…
How To Repurpose Influencer Content to Your Own Social Channel
byIn the current advertising market, UGC was considered to be 50% more trustworthy than traditional marketing (adweek). Now, everyone wants to get access to…
IGTV, The Latest Video App On the Scene
byEarlier this week, Instagram launched its latest and most anticipated feature to date: IGTV. For those who aren’t familiar, IGTV is an add-on to…