The PR Shift to Influencers during COVID
byWith temporary closures for all retail stores and production studios, combined with events being canceled and editors working from home as a result of…
influencer marketing
Engage your audience during COVID-19
byAs social distancing and travel bans restrict us from our typical workflow, influencers are experiencing an increase in impressions and engagement from social audiences….
A Look into 2020 Influencer Marketing
by2019 showed tremendous growth for the Influencer Marketing industry with IGTV finally taking off, Branded Content, Hidden Likes, and the birth of Nano Influencers….
Measuring the Success of Your Influencer Campaign
byEvery marketing campaign starts with a clear goal in mind. Often times, sales are the obvious priority. When working with influencers, your return on…
The BrandBacker BRM
byIf you’re a marketer you know that the better organized you are, the more successful you are. Influencer contacts, PR lists, and customers can…
Influencer Campaign Tips
byCollaborate: It seems simple but this is something most brands tend to forget. Collaborate. Like really collaborate. Instead of asking your influencers to create content based on a…
Inspiration For Your Next Influencer Initiative
byThere’s more to influencer content than flat-lays and selfies. Take a look at our not-so-average influencer campaign ideas to get inspired for your next…
Tips on creating an awesome IG story
byThe Snapchat v. IG Story debate is alive and well today, but if you’re one of the many people favoring Instagram, here are a…
Make New Connections With Influencer Recommendations
byClosing out the release of the revamped BrandBacker Intelligence Tool is our brand new Influencer Explorer section. In case you missed the first two…